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Recent years have seen the arrival of white label casinos though — an option that makes operating your own casino a very real possibility.
Wikipedia offers a conveniently pithy explanation:. Examples are legion across all types of industries from online dating to travel.
The idea of white label casinos is that you are essentially renting a casino from a third party who provides all of the technological and operational infrastructure behind the scenes while you concentrate on marketing, customer acquisition and branding on the front-end.
The advantages of setting up a white label casino as opposed to attempting to start one from scratch are simply enormous.
Though there is technically a slight difference between the two terms, in practice they are usually used interchangeably. There are ready-made platforms available for your use, all that is required from you is to set the commercial terms of the deal with the casino platform provider.
Much of your time can be spent on setting up your casino, instead of focusing on the software element of your website as that will all be done for you.
Setting up your new online casino white label takes a mere matter of weeks, giving you that time to set up your branding of the website.
We will guide you through the entire process and assist you from A to Z with all you need in order to set up your new online casino.
What elements should you focus on when starting white label online casino? Online Casino Software Providers It is of utmost importance when deciding on your software provider as this creates the identity for your site.
The software that you choose will be running your entire casino and essentially different software supports different games and gambling structures, hence the importance of having a clear mind to where you want to take your site.
GBO is working with the leading online casino platform providers. Operators do this in order to obtain all the vital technical and licensing assistance required to successfully manage an online gaming business.
Online casino management platform providers offer operators a licensed, turnkey solution including a vast array of tools to allow them to run an effective business.
Software is a key component of a successful online casino and it is made up of two parts: In order to remain competitive, operators must provide clients with a diverse and fun array of casino games including casino slots, live casino roulette, bingo, sports, and more.
Online casino management platforms not only provide operators with top rated and popular games so they can remain at the top of their industry, but also provide fully manageable back office systems to help operators carry on their business in an efficient and successful manner.
Because choosing the right software is the most crucial factor when starting up an online casino, selecting the right online casino management platform requires the utmost attention.
You will have to decide on your payment infrastructure. There are some that are more well-known than others such as PayPal as well as some that are becoming more recognized like Neteller, Skrill and more.
Another option that is out there is also wire transfers. Having an online casino, you clearly want to offer your customers as many options as possible, however you should take into consideration the cost of these payments.
It is recommended to research what percentage is taken from each payment before deciding on what payment options to use. The payment gateway works great with white label online casinos, gaming companies, etc.
There is a legal requirement for your online casino to have a license. There is a variety of jurisdictions to choose from that fall into two main categories: European Union countries, and smaller offshore islands such as Malta.
Deciding on which jurisdiction to go with is the first step in attaining a license. One should research the different options as this impacts the way your casino runs, your profitability and the start-up costs for your online casino.
We will assist you in incorporating a company for your online casino as this is of vital importance in your business endeavor. In order for you to make transfers and receive payments, you will need a bank account for your company, a financial base for all your business dealings.
The dream of owning your own online casino is not as far-fetched as it possibly once was, with the new technology and sophisticated software, it has been made easier than ever before.
It is an industry that garners major attraction since it has proven its glory in the billions of dollars that it generates every year. There are some very important points one should take into consideration before embarking on this casino journey: The multi-tier Affiliate System is already built into the platform!
Set commissions for your affiliates, view statistics for each affiliate link, and pay out affiliate rewards every month. Manage triggered automatic emails, send out email marketing campaigns, modify the design and content of email messages sent to players.
We use powerful third-party retention tools to ensure that you get the most out of your player database. The content management system is built into the platform.
Manage content on website pages, modify metatags, upload graphics, and manage localized website versions. Redeemable points can be traded for money, bonuses or free spins.
All of this transforms into better player engagement and profitability. Create limited-time competitions or lotteries among players. Define tournament winners based on various criteria; distribute prizes in the form of money, bonuses, comp points or even physical goods.
Create dynamic player segments based on a vast set of criteria: Or use them to boost your analytics. As a way to promote responsible gaming, we provide each player with an ability to set personal gambling limits or activate self-exclusion right in their personal casino account.
All major currencies are supported by the online casino software for deposits, withdrawals and gameplay. Just let us know what currencies you would like to work with.
We love and support Bitcoin! Your casino website can have multiple localizations. We provide all necessary technical tools to make the process of localization fast and simple.